Brand Story Meanwhile from Morgan Wright

In the ever-changing world of home and lifestyle, MeanWhile stands as a beacon of tranquility and thoughtful design. We're proud to feature their beautiful handcrafted pieces at Heart Deco, and today we're sharing the story behind this remarkable British brand.

A Family Story of Passion and Creativity

Originating from Morgan Wright Ltd, a family business founded 11 years ago, MeanWhile is the culmination of a journey that began as a distributor for homeware brands. In 2018, driven by a desire to create something unique, they launched their own brand, MW Home. However, they soon realised the need for a name that truly reflected their ethos and values, leading to the birth of MeanWhile.

The name MeanWhile is a nod to their roots, maintaining the MW connection while representing a serene space amidst life's chaos. It embodies their commitment to offering an ethical alternative to mass-produced homewares, focusing on sustainability, craftsmanship, and affordability.

Artisanal Craftsmanship at Its Finest

MeanWhile is more than just a brand; it's a family story of passion and creativity. The team designs exclusive products that can't be found elsewhere. Inspired by their uncle, a skilled potter, they create hand-thrown pottery, hand-blown glass, and hand-painted pieces, each telling a story of artisanal craftsmanship.

Every piece is crafted by small manufacturers using traditional methods, often with recycled materials. This dedication to quality and sustainability resonates with conscious buyers who appreciate hand-finished details and a commitment to supporting artisans.

Ethical Practices at the Core

At Heart Deco, we share MeanWhile's commitment to ethical sourcing and sustainable practices. Each MeanWhile product is:

• Handcrafted by skilled artisans using traditional techniques
• Made by small manufacturers who prioritise quality over quantity
• Often created with recycled or sustainable materials
• Designed exclusively by the MeanWhile team
• Finished with meticulous attention to detail

Making Everyday Rituals Special

MeanWhile's philosophy is to make everyday rituals special, evident in every design, from their best-selling mugs to beautiful textiles. Whether you're enjoying your morning coffee or setting the table for dinner, their pieces transform ordinary moments into something meaningful.

In a world of fleeting trends, MeanWhile offers a timeless retreat, inviting you to find peace in the beauty of thoughtfully designed homewares.

Discover MeanWhile at Heart Deco

We're delighted to stock MeanWhile's beautiful collection of handcrafted homeware. Each piece reflects our shared values of ethical sourcing, British craftsmanship, and creating a cosy, mindful home.

Explore our homewares to discover MeanWhile's hand-thrown pottery, hand-blown glass, and hand-painted pieces that bring warmth and character to your space.

Looking for more stories about the makers behind our products? Stay tuned as we continue to share the inspiring journeys of the independent British artisans we're proud to support.